- Full page newspaper ad structured to look like a news story
- Deceptive statements regarding "clinical studies" and testimonials supporting the product
- "Small print" statements pointing to an "authority" working under the company producing the product
- Advise to call a "hot line" to order the product (usually within 48 hours), alluding to or explicitly stating that supplies are limited and/or giving you the "opportunity" to purchase large quantities at a discount .
- A small disclaimer hidden within the ad stating the following (which is required of all such ads): "These statements have not been evaluated by the Food and Drugs Administration. This product is not intended to diagnose, treat, cure or prevent any disease"
Folks, there is no "magic bullet" for the most ubiquitous chronic health problems of our time (i.e. pain, obesity and back problems). If the promoters of such products are stating in their ads that it is "not intended to diagnose, treat, cure or prevent any disease", BELIEVE THEM!!